Roland Barthes
Roland Barthes was a theorist, philosopher, critic, and semiotician. He was interested in semiotics which is the study of signs and symbols and their use or interpretation. Barthes looked more into signs.

Barthes felt that signs are complex cultural chains of meaning and that visual and linguistic signs are combined to convey direct meaning. He looked at the signs created, generated and used in culture.

Barthes looked at commercial culture, visual and domestic design.He talks in a story telling way.

He raises the idea that cultured myth stories are what our societies are built upon. He was also interested in people looking at this form of communication and the
layer upon layer of different meanings that it offers. There are many ways of looking at any kind of information.
Myth - ‘indisputable image’
R. Bathes ‘Mythologies’ 1957
‘The birth of the reader must be at the cost of
the death of the author’
R.Barthes ‘Image, Music, Text’ 1977

Barthes is interested in this idea of a black boy (innocence of a child) saluting the french flag. He felt that is image was indisputable (can't be questioned).